FOLASHADE .N. Nasir

Currently serving as a Cybersecurity Intern, actively participating in advanced training modules and contributing to practical security initiatives.

• Engaging in hands-on practical exercises and training modules focused on vulnerability assessment, security monitoring, networking, and Android Pen testing.
• Assisted senior team members with critical research on emerging threats, documentation, and forensic analysis to enhance security protocols.
• Collaborated within a team environment to analyze and address complex cybersecurity challenges, fostering a proactive security posture.

Co-founded Cybernet Solutions, a cybersecurity firm dedicated to protecting African SMBs through tailored security solutions and strategic market positioning.

• Co-founded Cybernet Solutions, establishing a mission-driven firm to deliver tailored cybersecurity solutions for African SMBs.
• Developed and executed a 12-month strategic roadmap, positioning the company as 'The Defender of African SMBs' and driving market entry.
• Oversaw comprehensive corporate registration, ensured legal compliance, and established robust operational frameworks for service delivery and client onboarding.
• Designed and deployed core cybersecurity solutions, including vulnerability assessments, endpoint protection, and basic SOC services, enhancing SME security posture.
• Conducted comprehensive vulnerability scans, penetration testing, and risk assessments across client networks using industry-standard tools.

Led growth marketing strategies, driving revenue and optimizing digital presence for new product launches and overall business growth.

• Developed and executed comprehensive digital, traditional, and growth marketing strategies to expand market reach.
• Spearheaded marketing strategies for new product launches, ensuring successful market penetration and adoption.
• Collaborated with Dev and Project Management teams to optimize website SEO, resulting in a 30% increase in revenue.
• Increased lead generation by 60% within 3 months through targeted campaign optimization.
• Authored compelling sales copy that significantly boosted lead generation and conversion rates.
• Managed and optimized multi-channel ad campaigns across Facebook, Instagram, Twitter, LinkedIn, and Google, maximizing audience engagement.
• Conducted in-depth marketing analysis and reported on key performance indicators to inform strategic decisions.

Managed digital marketing initiatives, driving client sales and enhancing online presence through strategic campaigns and content development.

• Increased client sales and achieved an overall ROI of 74% through strategic email marketing campaigns.
• Built robust email marketing databases for clients by designing lead magnets, optimizing sales funnels, and implementing engaging email follow-up sequences.
• Authored high-converting sales copy that generated over 10 million Naira in client sales within 3 months.
• Managed and optimized Facebook adverts, Google Ads, and WhatsApp TV sponsorships, boosting sales by 68% across diverse client offers.
• Collaborated with client marketing teams to design and implement robust digital marketing strategies, ensuring alignment with business objectives.

An article exploring the critical balance between optimizing workplace productivity and maintaining robust cybersecurity measures.